POP!

I came across this article when I was going to check my email and it was on Yahoo’s news feed. I found it somewhat amusing that there is such a fuss over balloons. Although the balloons are biodegradable the environmentalist groups are still throwing a fit. They are saying that the balloons could cause damage to the wild life, a valid point, but what the environmentalist groups fail to see is that they are actually helping their “enemy” achieve what they sought out to.

The balloons would create a promotional hype in the first place, but what is causing a lasting and memorable effect is that the environmentalist groups are freaking out about it all. The company is selling to teens that like to play violent video games. And how many more kids are going to buy the game because they think its funny that the environmentalist groups are freaking out.